WELCOME
ITBOYBRAND
ITBOYBRAND
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ITBOYBRAND ✦
MEET THE CREATOR
MICHAEL IS A SEASONED PROFESSIONAL WITH A DIVERSE BACKGROUND SPANNING CREATIVE CONTENT STRATEGY, FASHION MERCHANDISING, AND BUSINESS ADMINISTRATION. AS THE CREATIVE STRATEGIST & PRODUCER AT ITBOYBRAND, A CREATIVE AGENCY HE FOUNDED, MICHAEL EXCELS AT HELPING BRANDS AND INFLUENCERS STAND OUT AND STRATEGICALLY GROW THEIR BUSINESSES THROUGH INNOVATIVE APPROACHES. WITH EXTENSIVE EXPERIENCE IN FASHION MERCHANDISING, MICHAEL HAS EFFECTIVELY MANAGED MULTI-MILLION DOLLAR BUSINESSES FOR A LEADING GLOBAL RETAILER, DEVELOPING HIS SKILLS IN CUSTOMER IDENTIFICATION AND GUIDING NEW PRODUCT LAUNCHES FROM CONCEPT TO MARKET. THROUGHOUT HIS CAREER, MICHAEL HAS FOSTERED STRONG RELATIONSHIPS WITH DESIGNERS AND CREATIVES, SEAMLESSLY BLENDING CREATIVITY WITH STRATEGIC THINKING TO DRIVE IMPACTFUL BUSINESS OUTCOMES WHILE UPHOLDING THE INTEGRITY AND VISION OF EACH ARTIST. MICHAEL'S TIME SPENT ASSISTING A PROMINENT FASHION DESIGNER IN MADRID, SPAIN, FURTHER FUELED HIS PASSION FOR DESIGN, FASHION, AND CULTURE. HE IS DEEPLY PASSIONATE ABOUT STREETWEAR, POP CULTURE, THE CREATOR ECONOMY, AND CELEBRITY-CENTRIC BRANDS. WITH EXPERTISE IN BUILDING SOCIAL MEDIA STRATEGIES, CREATIVE DIRECTION, LOGO & GRAPHIC DESIGN, MICHAEL BRINGS A 360-DEGREE APPROACH TO EVERY PROJECT, ENSURING SUCCESS AND INNOVATION.
ELEVATE YOUR PRESENCE
ITBOYBRAND
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ITBOYBRAND ✦